Let’s Work Together

Licensed event production and cannabis hospitality services for brands, venues, promoters, and private clients.

Reach the People Who Actually Buy Cannabis

Unlike many cannabis events that primarily attract industry professionals, licensees, and employees, Lit & Loud is built around the consumer experience. Our events are designed to bring adult cannabis consumers together from across Michigan and surrounding markets for memorable, interactive experiences centered on entertainment, education, culture, and community.

For sponsors, that means more than placing a logo in front of a crowd. It creates an opportunity to connect directly and personally with the people who purchase, use, recommend, and remain loyal to cannabis brands. Through on-site activations, branded experiences, product education, digital promotion, and meaningful face-to-face engagement, our partners can build genuine relationships with their target market while helping attract new consumers to Michigan’s cannabis industry.

Beyond Industry Networking

Lit & Loud connects brands directly with cannabis consumers—not just cannabis industry professionals. Our events are intentionally designed to attract adult consumers from across Michigan and beyond, creating personal, memorable opportunities for sponsors to engage with the exact audience they want to reach.